The ultimate startup naming guide (must watch for founders)
The Startup Ideas Podcast - A podcast by Greg Isenberg

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In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Timestamps: 00:00 Intro01:09 types of names01:53 Naming Strategy 1: Descriptive 03:11 Naming Strategy 2: Phrases 05:39 Naming Strategy 3: Funny08:17 Bad Name Examples12:19 Good Name Examples16:53 Tofu Name Examples18:10 Hack your way to a novel name20:25 Use AI for brainstorming22:22 Greg's personal name list1) 3 types of names:• Bad names• Good names• "Tofu" names (bland, forgettable)2) 3 winning name strategies:• Descriptive (e.g. @somewhereilive)• Phrases (e.g. Boss Babe)• Funny (e.g. You Probably Need a Haircut)3) Bad name examples:• WhatsApp (fails telephone test)• GameStop (negative connotation)• Google Bard (sounds like barf) 4) Good name examples:• Perplexity (matches brand promise)• Bump (action-oriented)• Autopilot (clear value prop)5) Hack your way to a novel name:• Create "Name Game" note on your phone• Jot down catchy words/phrases• Check handle availability bi-weekly• Test with friends/family• Create logo mockups6) Use AI for brainstorming:• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?"7) Greg's personal name list sneak peek:• AfterParty• PrettyPerfect• InvitationOnly• InCred8) Pro tip: It's okay to have bad names on your list. Keep refining!9) Remember: A great name can be the difference between viral growth and crickets.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://www.boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/