Marketing #1 - Offerings That Have Value

The heart of marketing is working to ensure your organization successfully presents offerings that have value! But that’s easier said than done when motivated competitors are determined to disrupt all your efforts. But the core secret is still “offerings that have value.” Join Kevin as he unfolds the story of the ultimate offering that has had value for millennia—and how that framework sets the standard for today!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.