Marketing #15 - The Promise and Perils of a Global Brand

There are some very significant global brands nowadays, you know, like Google and Apple and Microsoft! That type of global phenomenon was almost nonexistent for much of human history. So, what is your workplace all about…is it part of a global brand? And what about your local church or denomination…what is its “brand”—is it easily recognizable by New Testament standards? Are you reasonably expectant you are representing “Christ and Him crucified” well? Join Kevin as we dive into the promise and the perils of a global brand!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.