Marketing #8 - Bundling

Every day in a modern economy, we participate in a whole lot of what marketers call “bundling,” whether we fully realize it or not…from buying a combo meal at a fast food place to buying a laptop with software already loaded onto it. So, just how does your workplace create the best bundling for its competitive landscape? How about your church? And just what organization offers the most astute bundling? Join Kevin as we take a look at the kaleidoscopic world of bundling!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.