Research for Design Insight | Seth Weissman

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap. ________ Participate in the design challenge on the website. ________ Love what you hear? Please subscribe, rate, and review us! Get a free Idea Brainstorming worksheet: whyservicedesignthinking.com Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.