How to Build an Unforgettable Brand—with Judy (J.) Winslow - EP63

A lot of wickedly smart women feel like we don’t fit in. But what if seeing the world differently is something to celebrate? What if we can leverage what makes us unforgettable to create a successful brand and business we love? Judy (J.) Winslow is the creator of Unforgettable Brands, a coaching practice that helps entrepreneurs build a business with soul. Known as the Business Owner’s Master Brandologist (the BOMB), J. has won numerous Addy Awards for corporate identity work and was recognized in a list of the 100 Best Life and Career Coaching Blogs with the likes of Tony Robbins and Martha Beck. J. is also a Coach U graduate and the founder of TEDxSarasota, and she coauthored Branding & Marketing Mastery: A Guide to Getting It. On this episode of Wickedly Smart Women, J. joins Emerald to discuss the three types of business owners she has identified based on their reaction to the pandemic, challenging us to see the opportunity in the current circumstances and create our own recipe for success. She introduces us to her stop-and-assess process for identifying and letting go of what no longer serves and explores how working within constraints helps us access our creativity. Listen in for J.’s insight on evolving without losing your authentic core and learn to leverage what makes YOU unforgettable to brand a business that brings you prosperity and joy! What You Will Learn How J. tapped into what lights her up in college and how that fire continues to motivate her How J. leverages design thinking and creative problem-solving in her work branding clients How J. continues to refine and reinvent herself without losing her authentic core The three groups of business owners J. has identified based on their reaction to the pandemic J.’s insight on creating your own recipe for success + finding opportunity in collaborations The AHA moment when J. realized that ‘not fitting in’ makes a brand unforgettable J.’s stop-and-assess process for identifying and letting go of what no longer serves Why working within constraints helps us access our creativity more quickly How to leverage what makes you unforgettable to create a business that brings you joy Connect with J. Winslow Unforgettable Brands Resources Coach U TEDxSarasota Branding & Marketing Mastery: A Guide to Getting It by Cheri Alguire, Dawn Andrews, Jille Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow Books by IDEO Connect with Emerald GreenForest Emerald’s Website Emerald on LinkedIn Emerald on Twitter Emerald on Instagram Email [email protected] Apply to Wealthy Life by Design Leave Us A Message On Our listener line:   540-402-0043 x4343