Barbie's Iconic Marketing Strategy

How did a men's sex toy become the most iconic kid's toy in history? Barbie is iconic for many reasons, and she is one of the first toys to have a marketing strategy based extensively on television advertising to kids. From the 1950s to today, Barbie is here to show you that her status as the OG influencer is here to stay. See our source materials and other info for this episode at www.willitstickpodcast.com.