Chick-fil-A & Eat Mor Chikin

Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were open 7 days a week and had way bigger advertising budgets? EAT MOR CHIKIN! The story behind the creation of this campaign and the results it generated will blow your mind.  For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3-day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.