#FreeBritney Marketing Movement

Will It Stick? - A podcast by Melissa DiGianfilippo & Alexis Krisay

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Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support ... and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag on Tiktok has surpassed over 1.1 BILLION views illustrating the real potential of a people-powered marketing movement. For source materials, please visit www.willitstickpodcast.com