Match.com’s Masterful Marketing to Bring Dating Online

In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today! See our source material and other information for this episode at www.willitstickpodcast.com.