Men in Uggs? How Ugg Markets to Win Despite the Haters

The Ugg Brand is an undeniable cultural phenomenon. You either love them or you hate them. A quick google search will show you that the majority of the media who have written about Uggs thinks they are an ugly trend that just won’t go away. But despite that, people all over the world are still obsessed - and today that obsession spans multiple generations - babies, kids, tweens, teens, and adults of all ages.... and surprising to many, MEN. Uggs does about $1.5 billion in annual sales. Among men, UGG brand consideration is at an all-time high…. and UGG Men's continues to outpace the growth of the total brand. Are you as surprised as we are?? To see all of our source material and full show notes, please visit www.willitstickpodcast.com.