Oreo's Playful PR Strategy is Pop Culture Centric
Will It Stick? - A podcast by Melissa DiGianfilippo & Alexis Krisay
Oreo is the world's favorite cookie and has some insane marketing genius behind the brand to keep things purposely playful. We dive into how the brand has crushed the cookie game since its early inception through some of its more recent fun PR stunts. To find our source materials, see the full show notes at www.willitstickpodcast.com.
