Snickers' Monumental Marketing Comeback
Will It Stick? - A podcast by Melissa DiGianfilippo & Alexis Krisay
Snickers is the world's favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course! See our source materials and other info for this episode at www.willitstickpodcast.com.
