The Blair Witch Project Viral Hoax
Will It Stick? - A podcast by Melissa DiGianfilippo & Alexis Krisay
The Blair Witch Project is credited with cultivating viral marketing at the start of the Internet era. So how did one movie from 1999 create such confusion and excitement all because of its marketing that it became the fifth highest-earning independent film of all time? See our source materials and other info for this episode at www.willitstickpodcast.com.
