Weight Watchers' Branding Woes & Wins

New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For source materials, please visit www.willitstickpodcast.com