Building a Better Future: Kathryn's Vision for HR and Marketing in Construction

Episode Description:In this episode, we welcome Kathryn, a dedicated professional with a decade of experience in the construction industry. With a unique blend of field and office roles, Kathryn has immersed herself in understanding the human element behind construction projects. She shares her insights on navigating talent challenges, creating compelling employer brands, and fostering environments where employees thrive. Key Highlights: Understanding the Construction Workforce:Kathryn discusses her journey from the field to the office, highlighting her experiences as a superintendent and project manager. She emphasizes the importance of engaging with construction professionals at all levels, from craftsmen to CEOs. Marrying HR and Marketing:Learn how Kathryn is demystifying HR marketing within the construction sector. She explains her strategic focus on enhancing employee engagement and long-term retention through innovative approaches to talent management. The Impact of Conversations:Kathryn shares her passion for workforce development, which has grown from hundreds of conversations with industry professionals. Discover how these discussions have shaped her understanding of the challenges and opportunities in the construction workforce. Creating Compelling Employer Brands:Kathryn outlines her vision for helping construction organizations create strong employer brands that attract top talent and support employee growth. Personal Insights:When she's not working, Kathryn enjoys spending time with the National Association of Women in Construction, her human and furry family, and hosting game nights with friends. Connect with Kathryn: LinkedIn: Kathryn's Profile Website: Kathryn's Business Tune in to discover how Kathryn's innovative strategies are paving the way for a brighter future in the construction industry!