Episode 166: Additives in Tequila Are Hugely Controversial. But Do They Really Matter?

With so much tequila being poured—and so much potential profit on the table—the debate around how tequila is made and marketed has never been more pointed. We caught up with spirits reviewer Kara Newman about the ongoing raid and why additives in tequila are so divisive in the first place. Listen as Newman goes deep on additive use in tequila, how branding a product as “additive-free” has the potential to be a powerful marketing tool and why, for some, it’s so concerning.  Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at [email protected]. Remember to rate and review us on Apple Podcasts, Spotify, or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today!    FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast X: @WineEnthusiast