Solving the Problems of Influencer Marketing Programs

Nothing gets me excited quite like finding like minded people who are interested in and knowledgeable about the same things I am and having a good conversation. That’s why I started this podcast. I feel like I eat, sleep and breathe influence marketing these days. So I love talking to smart people who do the same. Henry Langer is one of those people. He’s the vice-president of customer success at Julius, my influencer marketing platform of choice. You’ve heard about them because they sponsor the show and I use their platform. But one of the reasons I like them so are the brilliant people there, like Henry, who I can chew the fat with on the industry. We synced up last week to have one of those chat sessions and hit record so he could share some insight into what he’s doing and seeing with the variety of clients he solves problems for every day. Henry and his team work with Julius’s clients and help them vet influencers, develop processes to manage and measure influencer campaigns and beyond. When you’re hands-on, solving brand problems all day every day, you get really smart about influence marketing real fast. And those kind of folks are the ones I value chatting with the most. You’ll see why on today’s episode. Get ready to take some notes. And yes … this episode is also sponsored by Julius. But we’re going to talk about some of its features and reasons I use them during the chat, so we’ll forego the talking points and just share Henry’s smarts about the space and practice of influence marketing. But do go do a demo of Julius. You owe it to your brand or agency to do so! Get straight to it at jason.online/julius. Learn more about your ad choices. Visit megaphone.fm/adchoices