#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale - A podcast by Challenger

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Business

The theme for August on the Winning the Challenger Sale is Resolving Buying Group Conflict. WTCS host, Jen Allen, is joined by Charles Muhlbauer to discuss the role that curiosity and discovery play for a seller leading a group meeting in front of a buying group.