Optimize & Convert: A Guide To CRO Success With Ben Burgess

Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires. Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!Key takeaways:0:00 Introduction2:01 Top 3 Tips For Today4:08 Conversion Rate Optimization: The 4 Step Process10:04 Brand Store vs. Online Store11:33 Solution Positioning15:26 How to Design a Flexible Website?19:45 What is A/B Testing?21:02 How Do You Find Out What the Customer Really Wants?27:07 Tips To Increase Adding to Cart & Average Order Value37:24 USPs: Sometimes Over LookedSign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurlEleven: https://www.weareeleven.co/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.