#260-How to Scale an Environmentally Friendly Ecom Brand Online

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you’ll find this episode as meaningful.  On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands. I have taken away loads of information in this episode and I hope you do too. In This Episode: [01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins [03:30] All about Lunchskins [12:00] Manufacturing is not easy. [15:35] FSC Certification. [16:45] Women owned. [17:55] B Corp Certification. [20:00] Collaborations [24:20] Amazon or Shopify? [31:32] Best platform to launch a product. [32:25] Amazon influencers. [40:10] Combating competitors   Guest Links and References: Email: [email protected] LinkedIn: https://www.linkedin.com/in/shannonpeters/   Book Reference: The Cursing Mommy’s Book of Days by Ian Frasier Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/