#261-How to Master Amazon's Search Query Performance Dashboard with Mansour Norouzi

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital. Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.  In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So listen in and get a nugget or two.   In This Episode: [00:49] Welcoming Mansour Narouzi on the show. The director of Incrementum Digital [01:45] Search Query Performance [14:55] What works and not with SQP [07:10] Not related to PPC. [12:50] Importance of SQP. [17:22] Misuse of reports. [21:44] SUPA Template Guest Links: LinkedIn: https://www.linkedin.com/in/mansournorouzi/ Website: https://incrementumdigital.com/ SUPA Template Video Walkthrough: https://youtu.be/PCqW4YB1dMA Book References: The One Thing by Gary Keller Think and Grow Rich by Napoleon Hill Shoedog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/