#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail

On Today's episode, we have the team behind RAK-O:  Marshall Day, Kevin Sagouspe,  and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.   In This Episode: [00:20] Introducing the founders of Rak-O [02:00] How Rak-O was born. [05:20] Popular sales market. [09:00] 5000 units to start. Is this reckless? [16:10] First sales [22:10] Why is e-com not the main market for sales? Guest Links and References: Website: https://rak-o.com/ Instagram: @rakogardentool Youtube channel: @rakogardentool   Book References: Who Move My Cheese by Spencer Johnson   Dr.Seuss   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/