Understanding Perspectives and Redefining Gender Roles in the Family Business

When discussing women’s roles in the family business, we often fail to recognise how different perspectives can change the conversation. A shift towards this recognition is critical for empowering the next generation and promoting a more inclusive environment. Daniel Trimarchi, Director of Family Business Advisory at KPMG Private Enterprise in Canada, conducted in collaboration with the STEP Project Global Consortium, a survey of family business leaders to understand the various perspectives that affect the structure of their companies. These perspectives change from generation to generation and are often influenced by the relationships people form within the family and the business. What’s more, each perspective determines women’s roles, as well as the rate of change attributed to those roles. In this episode of Women in Family Business, Ramia El Agamy and Daniel Trimarchi discuss the difference in generational perspectives, the way in which we define our roles and how we can empower the next generation of leaders – both men and women.