#10 Rogalski & Damaschin_Women in PR with Ana Adi

There’s so much discussion nowadays about leadership and management styles and so much questioning of whether gender makes any difference. There’s equally as much talk about PR’s ability to talk and do business. So, for this episode we’re turning to a powerful duo that fit all requirements: they are leaders, managers, business owners and women. Alina Damaschin and Eliza Rogalski co-own, according to the 2019 Holmes Report’ Global Creative Index, Romania’s most creative independent PR agency (that means that are the 5th most creative in the EMEA region and 9th in the world… quite an achievement!). That means that they take on daring projects, some of them activist in nature, getting involved in solving what they perceive to be social problems in Romania together with their clients. Alina has an advertising background (just between us, she also studied here at Quadriga University in Berlin) while Eliza’s background is in journalism. What’s more, they often refer to each other as sisters rather than business partners and when it comes to business, they often speak more about values and purpose than anything else.