#2 Ildiko Kovacs_Women in PR with Ana Adi

Why do people get into PR? If you go ask communicators around about their jobs, they’ll tell you it’s frustrating but fun and that it’s the variety and diversity of their daily tasks and environment that keeps them into the profession. More than 70% of European PR practitioners listed that their tasks are “interesting and manifold” as the key to their job satisfaction. And that figure is rather similar around the world: whether Asia-Pacific, Latin America or North America. This is at least what the results of the Communication Monitor series, a cluster of surveys taking the pulse of strategic communication in worldwide indicate. Perhaps this is the key of success for PR and for some the main attraction to the profession. Perhaps while we figure out how to teach and develop PR in a manner that is unifying yet encompassing of national and cultural differences (and by we I mean, Global Alliance and their capabilities framework, us here at Quadriga, other academics and professionals many active in associations like CIPR, PRCA, EACD and AMEC) we should focus on the fact that PR is a fun profession. Ildiko, this episode’s guest, will mention passion for PR a lot but also a dedication, a curiosity to make it better. Half Hungarian and half Romanian with an experience of over 15 years in PR & Comms, Ildiko is managing globally the communication for the 22 tire plants of the Continental and a team of around 25 people. She is also a Quadriga University alumna.