#26 Marianne Sison_Women in PR with Ana Adi

In this conversation, Ana and Marianne explore the intricate relationship between communication, cultural competence, and Public Relations. They discuss the importance of understanding cultural contexts in communication strategies, the need for cultural curiosity, and the role of empathy and exposure in fostering cultural competence. The conversation also explore effective communication strategies during crises, the advocacy role of Public Relations practitioners, and the ethical responsibilities that come with the profession. Ultimately, they emphasize the need for Public Relations to evolve towards a more socially responsible and impactful practice. Takeaways • Marianne's journey into PR began with a degree in broadcast communication. • Cultural dynamics are essential in building relationships in PR. • Marianne's research focuses on the intersection of culture and Public Relations. • The lack of ethnic diversity in the PR industry is concerning. • Multicultural communication is often treated as an add-on rather than essential. • Understanding cultural nuances is crucial for effective communication. • Understanding language is crucial for effective communication. • Cultural curiosity is essential for learning. • Cultural competence can be trained and verified. • Diversity should be viewed as an asset, not a liability. • Public Relations practitioners should advocate for peace. • Effective communication requires understanding community needs. • Ethical practice is critical for the future of PR. • Cultural competence is included in the global capability framework. • Public Relations can contribute to social change.