#27 Sarah Waddington_Women in PR with Ana Adi

In this conversation, Sarah Waddington shares her journey into public relations, discussing the challenges women face in the industry, particularly regarding the glass ceiling. She highlights the importance of social mobility and the need for diversity and inclusion within PR. Sarah emphasizes the role of research in understanding these issues and advocates for structural changes in leadership to create equitable career development pathways. She also discusses the significance of mentorship and sponsorship in supporting individuals from diverse backgrounds and concludes with her hopes for the future of public relations, calling for more accountability and knowledge exchange. takeaways • Sarah fell into public relations by chance but found it fulfilling. • The glass ceiling remains a significant issue for women in PR. • Many women in PR struggle to reach management positions. • Social mobility is crucial for addressing inequalities in PR. • Diversity and inclusion efforts are often hindered by systemic issues. • Research is essential for understanding the PR industry's demographics. • Leadership must change to foster a more inclusive environment. • Mentorship and sponsorship can transform careers in PR. • The future of PR requires accountability and scrutiny. • There is a need for more funding for evaluation and knowledge exchange.