#28 Shannon Bowen_Women in PR with Ana Adi

In this conversation, Shannon Bowen discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon advocates for a careful and ethical approach to using AI in communication, stressing the need for transparency and critical thinking. The discussion also touches on the future of communication in the age of AI and the importance of ethical frameworks to guide decision-making. Takeaways • Shannon's journey into PR began with a focus on statistics and crisis management. • Ethical considerations are crucial in the use of data in PR. • Data manipulation can lead to misinformation and unethical practices. • AI is a tool that requires careful and ethical usage. • Generative AI can produce misleading information if not used correctly. • Transparency in AI usage is essential for maintaining trust. • The communication industry must adapt to the challenges posed by AI. • Ethical frameworks are necessary for guiding AI decision-making. • Public relations professionals should focus on strategic thinking rather than relying solely on AI. • The future of communication will be shaped by ethical considerations in AI.