#29 Monique Zytnik_Women in PR with Ana Adi

In this conversation, Monique Zytnik shares her unique journey from being a physiotherapist to a public relations expert, discussing her experiences in Berlin and the inspiration behind her book on internal communication in the age of AI. She emphasizes the importance of understanding communication models, stakeholder mapping, and the impact of AI on communication strategies. Monique also addresses the challenges of measuring communication effectiveness and the relationship between employee engagement and experience, advocating for a more holistic approach to communication in organizations. takeaways • Monique's career path is non-linear, showcasing diverse experiences. • PR is fundamentally about motivation and influence. • Effective communication requires understanding your audience. • Stakeholder mapping is crucial for successful communication strategies. • AI can enhance communication processes but must be used wisely. • Employee engagement metrics can be misleading and should be complemented with other measures. • Communication should focus on achieving specific outcomes. • Immersive communication is essential in a content-saturated world. • Building relationships is key to effective internal communication. • Policies and processes must support communication efforts.