#30 Teerada Chongkolrattanaporn_Women in PR with Ana Adi

In this conversation, Ana Adi and Ne discuss the evolution and significance of public relations (PR), particularly in the context of climate change campaigns and the application of framing theory. Ne shares her journey from academia to becoming the head of a PR department, emphasizing the power of PR in shaping public perception and behavior. They explore the importance of understanding cultural specificity in framing messages, the role of social media in amplifying campaigns, and the ethical considerations in framing. The discussion also touches on the challenges of measuring the effectiveness of PR efforts and the future of PR practices in Thailand.