Disha Shah, Founder, DiAi Designs

Disha Shah, a second-generation jeweler, grew up immersed in the world of jewelry in Hong Kong, spending countless hours at her father's natural diamond business. Despite her upbringing surrounded by the craftsmanship and beauty of jewelry making, Disha initially pursued a different path, working in corporate roles. She never felt drawn to follow in her family's footsteps, especially as she found traditional jewelry designs to be too bulky and old-fashioned for her taste.