EP22 Emily Sheffield and Holly Beddingfield on Incubators, Positivity and Revolutionising The News

My brilliant guests this week are the team from This Much I Know - Founder Emily Sheffield and Head of Partnerships and Reporter, Holly Beddingfield. In this episode, Emily tells us how she started This Much I Know, a news platform that puts genuine conversation at the heart of its delivery. Emily and Holly share the ups and downs of life in a startup incubator (Founders Factory), the fact that their brains constantly hurt and how they are building a sustainable media business in the free-information economy. With Emily’s 25 years experience as a journalist and editor (former deputy editor at Vogue) the team has big plans for This Much I Know and is on a mission to drive positive change. Enjoy! Join in the conversation online using #THEWOTPOD on Twitter https://twitter.com/TheWotPod and Instagram https://www.instagram.com/thewotpod/. Chapters: 00:00 Episode Taster 01:34 Chapter 1: Our plan to revolutionise the news 07:50 Chapter 2: “I can literally feel the edges of my brain pressing against my skull” 15:03 Chapter 3: The business of media in 2020 18:15 Chapter 4: Driving positive change 25:02 Chapter 5: Smart, concise and digestible content 28:24 Chapter 6: Your pitch deck Episode resources: https://olioex.com The Lean Startup by Eric Reis - https://www.amazon.co.uk/dp/B005PR422K/ https://www.manrepeller.com https://www.vice.com/en_uk https://www.refinery29.com/en-gb https://www.buzzfeed.com Find out more about This Much I Know: https://www.thismuchiknow.news https://www.instagram.com/thismuchiknow.news/ https://twitter.com/emilysheffield https://foundersfactory.com Connect with your host, Frankie Cotton: https://frankiecotton.com https://twitter.com/FrankieCotton_ https://www.instagram.com/frankiecotton_/