EP31 Mel Berry on Women’s Health, Resilience and Focusing on the Positives

My inspirational guest this week is Mel Berry, co-founder of Her Spirit. The Her Spirit app provides daily workouts and activities, mediation, community and recipes. Her Spirit is FREE for EVERY Woman until 30th June to support women’s health and wellbeing during this period of national uncertainty. In this episode, Mel and Frankie discuss the Her Spirit mission to challenge a diet and fitness industry that is failing most women and instead focus on “the whole self, rather than a fragmented part of a woman”. Mel shares her insights on creating a brand and message that really resonates with your audience and how important it is to engage emotionally with your customers. Mel tells us how she stays resilient, present and positive both as an entrepreneur and as a human being during this pandemic. Her Spirit has recently launched the #EveryMinuteCounts campaign, encouraging you to share how many minutes of activity you have done every week. For every 500 minutes of activity logged, Her Spirit will gift a free subscription to a woman who can’t afford it on the 1st July 2020. Join in the conversation online using #TheWOTPod and tagging us @thewotpod on Twitter and instagram, or chat to us on Facebook. Chapters: 00:00 Episode Taster 02:15 Chapter 1: How Her Spirit was born (over espresso martinis) 08:17 Chapter 2: Challenging a diet and fitness industry which fails most women 15:00 Chapter 3: Daring greatly in business 20:39 Chapter 4: Adapting to the new COVID-19 normal 25:19 Chapter 5: Paying it forward with #EveryMinuteCounts 28:14 Chapter 6: Long-term thinking and staying present Episode Resources: Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown Sport England - Funding Grants Deborah James - @bowelbabe The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle A New Earth: The Life-Changing Follow Up to The Power of Now by Eckhart Tolle Find out more about Mel Barry and Her Spirit https://herspirit.co.uk/ https://www.facebook.com/herspirituk/ https://www.instagram.com/herspirituk/ https://twitter.com/herspirituk Connect with your host, Frankie Cotton: https://frankiecotton.com https://twitter.com/FrankieCotton_ https://www.instagram.com/frankiecotton_/ Women On Top is a Let’s Be Frank production.