#59 Diana Hall on how to startup strong in your business

I first met Diana when I was a speaker coach for TEDx Colorado Springs. Her TED talk set the vision for her creation --  a replacement for itchy, unsanitary plaster casts using 3D printing. I was so proud to support her in that TED talk over five years ago. Now she provides these immobilization devices to the National Football League, Major League Baseball and she just signed a contract with Children's Hospital Denver. What will amaze you about Diana's start up path is that she is tenacious to power through risk. How? She's loving the journey! I asked her what advice she has for entrepreneurs. Create a prototype you can show and be careful who you talk to in that process. Don't share your idea or your equity. Keep the intellectual property in your name. Test the product to prove demand. Diana had her daughter wear the Active Armor to school and she created custom samples for kids to wear. That exposure with kids who break things got a lot of attention from parents, who try to bathe kids with casts on...or keep them out of the pool. Target innovators as initial customers then bring them on as advisors. This is a good time to learn about Diana's company because they are about to enter the final seed round of funding. If you are looking for an investment, it's time to jump on this bandwagon. Get more info at https://activarmor.com. If you are not an investor, but you are an entrepreneur or a woman who cheers on women in business, pick up your glass of wine and enjoy.