Customer Centricity: Designing Your Business Around Your Best Customers | Peter Fader

As one of the world’s leading experts on customer centricity, Peter Fader noticed that many businesses were making a critical mistake: they were treating all customers the same. Peter argues that customer centricity means focusing on the customers who matter most—those who are truly driving value for your company. His work is reshaping how businesses think about growth, loyalty, and strategy. In this episode, Dart and Peter talk about why not all customers are created equal, how to measure t...