EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau

Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more. And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse. So how on earth can you be a successful entrepreneur and be lazy at the same time? Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work. In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads. Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast. Listen to the full episode to hear: * Why social media may not be worth your time or effort * Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social * Why spending money on ads makes sense... even if you're only breaking even * How Claire has maximized the results she's gotten from investing in copywriting services Learn more about Claire Pelletreau: (http://clairepells.com) (http://clairepells.com) * (http://clairepells.com)Clairepells.com (http://clairepells.com) * Connect with Claire on Instagram (http://instagram.com/clairepells) * The Get Paid Podcast (https://clairepells.com/category/podcast/)   Learn more about Gillian: (https://www.gillianperkins.com/startupsociety) (https://www.gillianperkins.com/startupsociety) * (https://www.gillianperkins.com/startupsociety)Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore) * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/) * Get in touch! (https://gillianperkins.com/contact-podcast-form/)   Other resources from this episode! Natalie Taylor from The Missing Ink