Rethinking and Redoing Marketing

@Work with Engaisi - A podcast by Engaisi

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Competition is stiff for East African businesses and it may be time to re-examine marketing. In developing countries, SMES take up 90% of the private sector business and are responsible for creating 50% of jobs in the economy. Lydia Kasese shares her marketing insights on how to rethink marketing for your business, strategies to effective campaigns,  and resources to learn more about marketing.