Michael F. Schein — Author of "The Hype Handbook"

If you're trying to make a difference in the world and nobody's noticing, maybe what you need are the skills of a Hype Artist. The hustlers, the cult leaders, the promoters all have something to teach us about human psychology and how to connect with people emotionally. Whether you're starting a band or a company, whether you want to advance your ideas or your career, understanding hype can be helpful. Even essential. That's the premise of Michael F. Schein's "The Hype Handbook", just published by McGraw Hill. We talk about the Grateful Dead, the Grand Guignol, hip hop and rebellious project management. Join us to find out how you can have more impact on the world, even when you're working from home.