179. How to Build a Strong Company DNA to Attract the Right Candidates and Repel the Wrong Ones

Establishing your company culture is a non-negotiable for success. Today I define what makes up your company’s DNA and break down the key components to consider. You'll get the inside scoop on how to craft a mission statement that truly speaks to your team and why setting clear goals and priorities is a game-changer. We also cover the crucial step of establishing core values that guide your team's actions and decisions.But I don't stop there! I share actionable tips on how to implement and truly live your company DNA, ensuring it's more than just a concept but a part of your daily operations.What you'll hear in this episode:[0:00] The recruiter's pet peeve.[1:10]Importance of establishing company culture.[1:50] Defining your company's DNA.[3:25] Components of company DNA.[7:55] Creating a mission statement.[9:55] Setting goals and priorities.[13:50] Establishing core values.[18:20] Implementing and living your company DNA.[19:55] Conclusion and resources.Listen to Similar Episodes:How to Define Core Values for the Culture You Crave with Ashley AldersonCultivating Core Values for Your Small or Non-Traditional Team with Shannon WeinsteinHow to Master HR Practices and Compliance in Your Business This Year* Connect with me on LinkedIn https://www.linkedin.com/in/jackiemkoch/* Find more information on my website peopleprinciples.co