#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less

Have you ever wondered if the branding for your photography business is up to snuff?    Maybe you see everyone else’s websites and social media and compare your own…     Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…    Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…    Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.    Tune in to learn things like like:     My biggest marketing takeaways from working at a large agency and at Coca-Cola.  The weird way people make a nearly instant determination about how professional you are.   One of the top things I look for in a brand (that photographers often miss).  What your brand actually is–not just colors and logos.  Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).    So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-224 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money