Episode #211 - Keith Perhac on Calculating the Actual Value of Your Leads
WP Elevation WordPress Business Podcast - A podcast by WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
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Have you ever wondered how much a new lead is actually worth to your business? And, more specifically, whether you have a particular funnel or channel that brings in more valuable leads over others? It can be frustrating trying to glean these kinds of insights from a tool like Google Analytics (because you can’t), which is why Troy’s discussion with Keith Perhac is a must-listen.
