Who’s afraid of UX research? with Dr. Natalya Sarana @Flixbus

Writers in Tech - A podcast by Yuval Keshtcher

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Business Technology

Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park.