How Designer Fruit Is Taking Over the Grocery Store

No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.  What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: [email protected]  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce  The Race to Save Ketchup: Building a Tomato for a Hotter World  Learn more about your ad choices. Visit megaphone.fm/adchoices