Flipping the Swoosh Script

Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen Z, it’s betting that playing with that equity will pay dividends. In this episode, Brittaney Kiefer unpacks Nike’s latest global brand campaign and whether or not a flip on its tagline will resonate with the anxious generation. Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.