#43 - The E.V.A. Initiative

How do you marry Motion Capture and FX to create a commercial about crash test data and car safety - inspired by modern dance? In episode #43 of our podcast Yellow Brick Road we meet two members of the Goodbye Kansas team that created the visual effects and imagery for the multi-awarded campaign “Volvo: The E.V.A. Initiative”: VFX Producer Linda Öhlund and FX guru Filip Orrby. How was the film made, how do you go about to find the right look for a film like this and how does it feel to be part of such a successful campaign?