Rival Brands, Mergers, and TikTok with HomeAdvisor / Angie's List CMO Allison Lowrie

#008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space. We discuss: - Focusing on the product first: quick changes enabled her to quickly jump back into the market - How HomeAdvisor/Angie's changed up their advertising in the time of COVID-19 - Tik Tok marketing: ...