Why to Increase Content Marketing Spend During Recessions with Mark Organ

#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, shares invaluable insights from steering his marketing technology companies through the last two great recessions. We learned a ridiculous amount in a short discussion. Some highlights: · Removing risk is one of the highest value messages to clients that most marketers miss · The more of the CEO’s job you can take on, the more budget will open up · Content marketing is like an a...