Change by Design

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Tim draws from his years of experience to present the fundamental principles of the design process, from idea to realization. These principles apply not only to products, but to services, procedures, and virtually any other kind of problem. Change By Design isn't a “how-to” book, but rather an introduction and explanation of the methods used successfully by design thinkers. These methods aren't just for creatives and designers. The principles here are practical ways of thinking for anyone who needs solutions for problems.