Contagious: Why Things Catch On

Over the years business leaders from all sectors have wondered why some products and services have become popular with consumers, while others seem to fade along the sidelines. Three important factors play a role in whether or not something stands the chance of "making it." They include price, availability, and quality. But while together, and sometimes even separately, those elements make a difference, the number one reason behind a successful campaign is something known as "Social Transmission." Experts agree that nothing can ever beat the tried and true success of a "word of mouth" campaign. Also, since the introduction of social media to the mix and the excitement of millions of people who cannot wait to "like and share," good news travels fast. Through this book, the author shares his extensive research on the topic and teaches the reader how to launch their successful campaign.